Blakely Miller
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Rebranding

A group of advertising students were hand selected to work
on a project with SCAD’s collaborative learning program; a
real life project of rebranding a high-end celebrity fashion line.
The details of this project are confidential, but I will list
my role in the program.

My duties included:

  • GATHERING client assets
  • SCHEDULING due dates
  • ASSIGNING tasks
  • WRITING progress reports
  • UPDATING my team witih client requests
  • COMMUNICATING with supervisors
  • PRODUCING final ideas
  • MOTIVATING my team
  • PRESENTING to the client
  • And of course, maintaining my team's emotional stability.